Interviewing underpins our writing. When customers are interviewed as the basis for written material then the content reflects real life. It is convincing and believable, without jargon or superlatives.

In the same way, interviews with employees can be the basis for internal case studies which spread best practice and support internal communication and knowledge management programmes.

Creating a sales funnel of customer success stories

The gathering of success stories from customers requires persistence and patience. Like the sales cycle, the return on investment may take a while and needs to be tracked.

It is helpful to have a case study process that works in a similar way to a sales process and qualifies good prospects, moving them through the funnel as they become stronger candidates.

For many sales teams the focus is on the next sale so it’s really important to have someone monitor how earlier sales are progressing.

We make sure that your best customer stories are identified, written, approved and fed back to your sales team.

Representing your clients at the highest level

Our clients trust us with their senior customer contacts and with the task of steering written pieces through the review and approval process. We have always found that people respond to an objective third party who is willing to listen.